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If you're a Hasbro Pulse member and prefer to keep all your Transformers purchases in one place, just sit tight. You can roll out to the Robosen site and grab Elite Optimus Prime right now. Now fans will just have to sit tight and wait (somewhat) patiently for Robosen to work their same re-engineering magic on Optimus Prime's self-transforming trailer and drone. He does not show this side to his soldiers and never succumbs to despair. Say Hey, Optimus Prime to enter Voice Control mode, The robot will respond Greet­ings. He is the largest, strongest, and wisest of all Autobots. With the Elite Optimus Prime, fans can indulge in an elevated branded entertainment experience,” Every casualty, human or Cybertronian weighs heavily on his spark. OPTIMUS PRIME is is the fictional commander of the main protagonist group in the Transformers. Hasbro announced a new Optimus Prime toy at its Hasbro Pulse Fan Fest 2021 livestream on Friday. “We are equally excited to have teamed up again with the talented team over at Robosen! These premium products unlock an all-new category for our TRANSFORMERS product portfolio, showcasing our new Blueprint 2.0 strategy by helping unleash the potential of this beloved franchise. US700 Hasbro Transformers toy can respond to 25 voice commands. Casey Collins, GM and SVP of Global Consumer Products at Hasbro, had this to say about the collaboration. I’m willing to bet we’ll see similar deals as we get closer to the holidays, bringing this bot into more consumers’ budget ranges.Įspecially with Hasbro's current financial outlook issues, offering a less expensive but equally capable version of a highly sought after toy is a step in the right direction. Recent sales and deals on the original Prime have been around this price. Christmas came early for Transformers fans: Robosen Robotics and Hasbro today unveiled the new 'Elite Optimus Prime'a programmable, voice-activated, auto-converting toy that. The $699 MSRP is a good move and more in line with what the market is willing to pay. Pretty much exactly what meets the eye Robosen Guided Missions Auto-Converting 2 Interactive Controls 25 Voice Commands Authentic Character Original Voice Box Contents: 1 Optimus Prime figure.